262-432-0789 info@aapetersen.com


Every family has a story, we are here to protect yours!

Self-Serve Options


We Make Insurance Simple

Partnering with 20+ of the leading insurance companies to offer you options and a competitive price.

Provide guidance through all stages of business and life as your needs evolve over the years.

Real local people that promptly assist and answer questions, you are not calling 1-800-who-cares. 

A dedicated account manager to review your policies every year and help you through claims.

Why We Do What We Do

Driven by technology, our exceptional customer experience is based around peace of mind, proactive solutions and ease of doing business. We don’t work for an insurance company, we work for you. Honest advisors are here to give you choices and communicate with you the way you want. Reaching out at every renewal, quick response times, and treating you like family, not just a number. With a culture of innovation, we are always learning new ways to provide you with more value. Our commitment to education and empowering our team members is just another way we stand out. While never losing focus of what truly matters in life and giving back.


We’ve Got Your Back

A Second Generation Family Owned Agency, to Fit Today’s World

As a family owned, independent insurance agency, we understand how most people view insurance – and we are here to change the game. Our father, Ron, began selling insurance in 1974, building the agency from the ground up by providing excellent products and superior service to his clients. In 2016, we bought the agency from our dad and have continued the tradition.


What type of insurance are you looking for?

Insurance For Your Family

Do you have existing home and auto insurance but are looking to explore other options?

Insurance For Your Business

Are you looking to find coverage for your new or existing business?



I love that someone always answers the phone if I call and or responds to emails quickly. Always willing to help and everyone takes the time to listen. Amazing group of people to work with! Thank you for always being there!!!

Customer Since 2013

You get to know our business so that you can recommend the best products that will protect our business. Your team asks the extra questions to get us thinking about areas we may not have thought may be vulnerable. Great customer service with a personal touch.

Customer Since 2015

Your team has always been available to us when we have questions or concerns. You provide honest information and ensure that we are receiving the best coverage for the most affordable price.

Customer Since 2014

We appreciate that you are looking for the right coverage for us at an affordable price. I think I would be completely lost and miss out on lower priced plans if I had to pick a company on my own.

Customer Since 2014

Let us help protect your family’s story…


14785 W. National Ave

New Berlin, WI 53151