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Mission Statement: Every family has a story, we are here to protect yours!

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Life is full of purpose, and the people who matter most—our coverage helps protect both, every step of the way.

Our story.

Bringing a modern twist to the insurance experience! As a family owned, independent insurance agency, we understand how most people view insurance – and we are here to change the game. Our father, Ron, began selling insurance in 1974, building the agency from the ground up by providing excellent products and superior service to his clients. In 2016, we bought the agency from our dad and, while still honoring the foundation he built, modernized our company for the 21st century.

As with most second generation businesses, we’ve worked tirelessly to begin shaping our own legacy. Supported by technology, we focus on proactive solutions to actively communicate with our clients throughout the year, including chat and texting capabilities and account reviews done by our dedicated personal account executives. We’ve said goodbye to cold calling to sell insurance products and aim to create the experience our clients deserve with their insurance agency. Simply put, we provide proper protection for our clients, in the easiest and most efficient way possible. We invest in education and empowerment for every team member, to ensure they pass along the highest level of knowledge and customer service to our clients.

We are very proud of our history and look forward to our future. Join us as we revolutionize the insurance industry one client at a time.

– Eric and Marc Petersen

Personalized Solutions

Partnering with 20+ of the leading insurance companies to offer you more options.

Guidance for Every Stage

Provide you with guidance through all stages of business and life as your needs evolve.

Local Support

Real local people who promptly assist you with questions over the phone or in person.

Dedicated Policy Support

A dedicated account manager to guide you through claim time and review your policies.

Building the next chapter—intentionally.

Second-generation ownership brought new energy and direction to the agency. While honoring the foundation laid decades ago, we’ve focused on education, streamlined processes, and meaningful communication. Our goal is to continue growing responsibly while staying closely connected to the people we serve. Progress matters—but so does consistency.

Find Your Coverage

We’re here to help you explore your coverage options.

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Contact American Advantage - Petersen Group

Our New Berlin, WI Office

 

Our Minnesota Office

 

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Guided by Our Purpose

At American Advantage - Petersen Group, we are here to provide clear, thoughtful insurance guidance supported by education and communication. We aim to create an experience that feels modern, approachable, and grounded in long-standing values.

50

Years in Business

Proudly serving clients from our friendly offices. Contact us today!

Personal Insurance

Business Insurance

Insurance by Industry

Let’s Get Started

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  2. Step 2Review your options with us.
  3. Step 3Get the coverage you need.

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